What's it all about then?

On my blog, I'm hoping to find out a bit more about the use of music in a retail environment. Ultimately I hope to set up some sort of guide/community/playlist sharing site for small retailers to help them compete with the big boys like ASDAS and Tophatman in terms of in-store music.

I will start off by exploring what other people have already found out. I have trawled the internet for this collection of findings, most of which comes from very drawn out academic research. Here are some things I found out.......

1. When LOUD music was played in a supermarket, customers spent LESS time shopping!
   
   
2. French music played in a wine shop increased sales of French wine by loads!
   
   

   

   Bonjour

   
   
3. 84% of shoppers say they like shops that play in-store music and, of that percentage, 23% claim they would be prepared to pay 5% more for goods if music was being played.
   
   
4. If you have a book shop play SLOW relaxing music, statistically the longer customers are in your store the more likely they are to buy stuff, and SLOW relaxing music is proven to keep people browsing for aaaages.
   
   
   
   
   
   
   
   Apparently 18 million people listen to ASDA radio every week? Is Radio 1 really that shit or is it Jermey Vine's voice that puts people off Radio 2 and onto the sweet sounds of ASDA's wavelength. Or maybe the statistic just refers to the shoppers, who lets face it don't really have a choice in the matter.