Now, there are examples of good instore/restaurant/bar music. You can appeal to a crowd. For example. Shoreditch, Hoxton, some areas of North London. Even the shops – Urban Outfitters, Topshop... you are helping customers feel as if they are keeping it ‘retro’, and being ‘different’ (even though their parents were probably there first). Yet at least these places are pulling a crowd. They have their identity, and it’s all about the music. They have their dedicated punters. They are selling business. Damn, those people probably listen to that music at home. It’s just something that makes them feel at ease. It’s a genre. It’s popular. It’s what they want.
So loud music can in the right context help spending, Smith and Curnow (1996) manipulated the volume of music in two stores so that they played either softly or loudly . Their results found the average number of sales per minute increased with the volume of the music.
The proof is in the pudding, Felipe Verde, or Philip Green in English, is Britains 9th richest man, and he owns loads of shops that do well. Proof, pudding. done.
The proof is in the pudding, Felipe Verde, or Philip Green in English, is Britains 9th richest man, and he owns loads of shops that do well. Proof, pudding. done.
Music serving a purpose in lifts (not really stores I know)
The music is how you need it to be, given that situation....you’re in a tiny metal box either plummeting or ascending at a considerable speed. The music puts you at ease. This is entirely necessary...It takes your mind off the fact that you’re in a tiny metal box, either plummeting or ascending at a considerable speed!
MUZAK is called Muzak because of the Muzak corporation, who were set up in the 40's by an army man to assist in the war effort, they worked out the positive effect music had on employees and rates of production. Originally this Muzak consisted of the popular tunes of the day, but very quickly it turned into a science, and some of that indistinct music you refer to as elevator music, is classic Muzak, but we tend to notice it more in elevators than in the many other places it is played.
Now Nick thinks it serves a purpose, I on the other hand absolutely cherish those awkward silences that you can only get in quiet lifts. The little nod back of the head as an acknowledgement to the other person that you know they are there, and the little nodback you get in reply, then the twiddling and looking around as you wait forever for the doors to close. It's a beautiful thing.
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| Lift music is commonly referred to as Muzak. I'm not sure if this man knows what Muzak rhymes with? |
Now Nick thinks it serves a purpose, I on the other hand absolutely cherish those awkward silences that you can only get in quiet lifts. The little nod back of the head as an acknowledgement to the other person that you know they are there, and the little nodback you get in reply, then the twiddling and looking around as you wait forever for the doors to close. It's a beautiful thing.
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